What’s your Brand

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When you think of Nike what do you think of? Don’t you think of their slogan, Just Do it? What about American Express? “Don’t leave home without it!” Right? Matter of fact, brands are synonymous with who companies are. The American Marketing Association (AMA) defines a brand as “a “name, term, sign, symbol or design intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Therefore companies brand themselves as a way for you to remember who they are. So my question to you is, What’s Your Brand? What impression do you leave on others? If you were to ask folks at work or school, at home or at church, who you are, what do you think they would say about you? What kind of person are you, what’s your image? You see just like products and their brand that makes a promise to its customers, what kind of promise do you make to others just by your sheer existence in their lives? That you are a flake or that you will definitely follow through? That you are well organized and take care of business or that they can’t depend on you? Your brand really does let folks know who you are and what they can trust about you. Your brand then becomes an emotional and psychological relationship you have with the folks in your life just as companies’ brands do the same thing for their customers. A strong brand will bring out great and powerful emotions and/or responses from its customers. This is the same thing your brand does to folks that interact with you. This whole talk of brands really is a GREAT lesson that we can also learn. The challenge I want to give each of us is to go to your co-workers, a friend, a family member and ask them all – what is your brand? What impression do you give off to others that interface with you? It will be interesting for us all to see what comes back that is in line with what we want our brand to stand for. So take a moment this week and see if your brand really does line up with your values.

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Nicole Roberts Jones is known as “The Inner Catalyst” for her ability to draw out what’s best in YOU.  As the creator of the Find Your Fierce Formula, Nicole works with women to not only discover what makes them tick at a deep level but to help them Turn Big Passion Into Big Profits. As both a content development & personal development coach, Nicole works alongside Lisa Nichols as the Director of Development at Motivating the Masses and as a national motivational speaker, Nicole’s energized and thought-provoking workshops will push you into your highest self.  To learn more visit her website at www.NicoleRobertsJones.com

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